Writing with Lusa
Statements by Pedro Proença, president of Liga Portugal, at the “Thinking Football Summit”
Pedro Proença, president of Liga Portugal, spoke this Friday at the “Thinking Football Summit”. In a conversation in which one of the main themes was the centralization of television rights, the director stated that nowadays “boys can’t stand 90 minutes of football”.
“The way young people consume football today is completely different from my time. Kids can’t stand 90 minutes of football. Fans want to know what’s going on in the locker room or in the tunnel and what the players think”, he began per say.
“If we don’t understand that we can only promote this product centrally, we won’t understand this phenomenon. Not understanding this means not revitalizing the structure of the football industry. We have to have that capacity. That role falls to the managers”, he concluded.
