October 1, 2023
″The third kit was the best-selling in Sporting’s history″

″The third kit was the best-selling in Sporting’s history″

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Writing with Lusa


Statements by the president of Sporting at the “Thinking Football Summit”, a League event taking place in Porto until Saturday

At the “Thinking Football Summit”, the president of Sporting Frederico Varandas discussed the use of the image of Cristiano Ronaldo, the main figure who came out of Alcochete, for the naming of the academy and in the third equipment, which, according to Varandas, is “the best-selling in history of Sporting”.

“Ronaldo is undoubtedly the best Portuguese player in history and, perhaps, the best of all time. What I want from a kid, when he walks through that gate, is for him to believe that one day he could be Cristiano Ronaldo. That’s fair for Ronaldo, but also fair for Sporting, to be able to show that the best Portuguese player of all time was formed there. Let’s not be stupid, nor blind, it would be a mistake not to take advantage of the best we have produced to date”, he began by to say.

“The shirts are an example of this, in a short time we will give figures on what this commercial move was, but I can say that the third kit was the best-selling in Sporting’s history”, he concluded.

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